[Proposal] .sei Domain Incentive Campaign


The .sei domain service by Space ID is a decentralized name service that allows users to register and manage their own .sei domains, which can be used as unique identifiers for their virtual spaces, profiles, wallets, and more. The .sei domain service is provided by Space ID, the official partner of Sei Network and a leading project in the decentralized identity (DID) space.

The purpose of this proposal is to launch an airdrop campaign that rewards users for inviting their friends to register .sei domains on the Space ID platform. The campaign aims to increase the adoption and awareness of the .sei domain service and the Space ID ecosystem, as well as to foster a strong and engaged community of Seilors.

Purpose, Scope & Budget

The main objective of the campaign is to incentivize users to invite their friends to register .sei domains on the Space ID platform. The campaign will run for a period of one month, starting from September 5th, 2023 and ending on September 30th, 2023.

The campaign will have two components:

  • A referral program that rewards users with $ID tokens for every friend they invite who registers a .sei domain. The amount of $ID tokens will depend on the length and the number of years of the registered domain. For example, if a user invites a friend who registers a 5-character .sei domain for 2 years, the user will receive 10 $ID tokens. The referral program will have a cap of 100 $ID tokens per user.
  • A lottery program that randomly selects 10 lucky winners every week who will receive a Voyage Box of different rarities, which contain points that can be used to rank on the leaderboard and claim more $ID token rewards. The lottery program will only be open to users who have invited at least one friend who registered a .sei domain.

The total budget for the campaign is 100,000 $ID tokens, which will be allocated as follows:

  • 60,000 $ID tokens for the referral program
  • 20,000 $ID tokens for the lottery program
  • 20,000 $ID tokens for marketing and promotion


The campaign will be implemented by using the existing features and functionalities of the Space ID platform. Users will be able to access the campaign page from their dashboard, where they can generate their unique referral link and share it with their friends via social media or other channels. Users will also be able to track their referrals and rewards on the campaign page.

The campaign page will also display the weekly lottery winners and the leaderboard rankings. Users will be able to claim their rewards by connecting their wallets to the Space ID platform and following the instructions.


The timeline for the campaign is as follows:

  • September 1st, 2023: Announcement of the campaign on Space ID’s blog, Twitter, Discord, and Telegram channels.
  • September 2nd, 2023: Launch of the campaign and start of the referral and lottery programs.
  • September 7th, 2023: Announcement of the first batch of lottery winners on Space ID’s social media channels.
  • September 14th, 2023: Announcement of the second batch of lottery winners on Space ID’s social media channels.
  • September 21st, 2023: Announcement of the third batch of lottery winners on Space ID’s social media channels.
  • September 28th, 2023: Announcement of the fourth and final batch of lottery winners on Space ID’s social media channels.
  • September 30th, 2023: End of the campaign and closure of the referral and lottery programs.
  • October 7th, 2023: Finalization of the leaderboard rankings and distribution of the remaining $ID token rewards.

Expected Outcomes

The expected outcomes of the campaign are:

  • To increase the number of registered .sei domains on the Space ID platform by at least 35%.
  • To increase the awareness and engagement of the .sei domain service and the Space ID ecosystem among existing and potential users.
  • To create a loyal and active community of Seilors who support and promote the vision and mission of Sei Network and Space ID.
1 Like

I will be the “devil’s advocate” and will give the opposite arguments:

  1. Communities should be most interested in this, and in this case - SEI. That is, if Space ID organize any campaigns, then together with them, on their budget (or at least partially on their budget).
  2. For the promotion of sei domains, you propose to spend 100 thousand dollars. How many more TLDs are planned for communities? If you read the announcement from the blog, then six TLDs are planned: https://blog.space.id/introducing-space-id-3-0-a-permissionless-name-service-protocol-for-all-web3-communities-d1963a5e1152
    Will Space ID be able to allocate such amounts of money each time to promote each TLD?

Thanks for the feedback.
100.000 $ID worth around 20.000$ right now…